Every Count Matters turns a hidden footprint into a chorus

Dear Editor,

DVA is very good at handling veterans one at a time.

One claim. One delay. One family worn down. One carer trapped. One polite letter saying little.

That is how need gets managed instead of met.

Veterans Count pushes back. It asks people connected to Navy, Army or Air Force, past or present, to add one count by federal electorate.

Listen to the Every Count Matters theme song above

No name. No service number. No DVA claim details. No medical information.

A visible count where politicians understand numbers: electorates, seats and margins.

At launch, I used: Be counted, anonymously. True, but too small. It led with privacy when the real point was visibility.

At our regular Tuesday morning breakfast, you helped sharpen that into:

Every vote counts. Every count matters.

The count has to grow. After adding their count, people are asked to send Veterans Count to five others.

Together we can grow Veterans Count.

The song ‘Every Vote Counts’ came from the same need. A 70s pub-rock chorus gives people something to send, share and remember.

Thank you for helping refine the Veterans Count project.

I expand on this argument at markcroxford.net/read – or simply go to veteranscount.com.au

Add your count. Send it to five people.

Regards,

Mark Croxford
20-year Navy veteran and
former media and political adviser to a Minister for Veterans’ Affairs

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